The main problem of Web3 Distribution:

There’s no guaranteed funnel, methodology, or concept that allows you to inject money and resources into one end.

And get paying users on the other.

Until now…

In Web2, there are very concrete ways to 3x-5x any online business. 

You change the offer. You increase the checkout value. You change the email sequence. Add a couple of automations. 

Boom. A guaranteed and, more importantly, trackable improvement. 

You put $1.000 in. 

You get $5.000 out. 

That’s sexy. 

Let’s say you want to scale a Web3 Project…? 

*awkward silence*

Some influencer will tell you “10eth, bro. And I will blow up your product.”

Thanks, but no thanks.

That’s why we made it our mission to make battle-tested methodologies, growth hacks and Web3 funnels available for everybody. 

This one we call… 

“The Web3 Funnel”.

Here’s how it works in short. 

Stage #0: Ballsy Vision / Degen Research 

Stage #1: Apollo Juggernaut Method 

Stage #2: OG CRM

Stage #3: Stealth Launch / Nouns DAO NFT 

Stage #4: Growth 2.0

Stage #0: A Ballsy Vision + Degen Research 

What’s the big thing that you’re bringing to the space? 

What’s the urgent problem that you’re solving? 

What’s do you stand for or against? 

Quick test: Does a child or a golden retriever understand it…? 

Next. 

Who are the people that will use your product? 

Where do they hang out? 

What’s their net-worth? 

Which other products do they love? 

This is the foundation of everything. 

99% of projects don’t make it past this stage. Most of them move on with a half-compelling vision, and later wonder why nobody’s flocking around the future they project. 

Our advise: 

Spend a lot of time here. Get feedback. Talk to an advisor that worked in this niche before. 

This needs to be very good. 

Stage #1: Apollo Juggernaut Method 

Ok… Now, let’s get some first eyeballs. 

You know where your audience hangs out. Now we just need to get there. 

Starting to post on X with the hope of “going viral” won’t get you far. You need to go where they are. 

Next exercise: 

• Make a list of 10 communities that they hang out in 

• Reach out to the community owners 

• Offer them a bribe for them to promote you to their community or talk about you 

The bribe is not money. 

The bribe is a WL, an Alpha Pass, or a special access ticket. Things that make the community owner feel special. 

A Web3 Trojan horse, if you will…

Let’s say you are preparing for the launch of your NFT project. You take 50 WLs and offer them to the community where your exact user avatar hangs out. The community owner will make an announcement about you or hold an AMA together with you, and some members will join from there to your community. 

Repeat this 5x, and you have your first 100 community members. (probably much more). 

Stage #2: OG CRM 

The goal of this stage is to build connections with the first ten core members. 

They are the ones that will spread your vision. 

They are the ones who will defend the first FUD wave. 

They are the ones that will carry your project to the next stages. 

What’s OG CRM? 

In the beginning, you have a bunch of strangers joining your community that you want to turn into loyal evangelists. 

How do you do that? 

You learn about them, you listen to them, you ask for feedback, and you show that you care. 

Every day. Then, you take those learnings and enter them in a Google sheet that you can read every day or share with your moderation team. 

Stage #3: Nouns DAO NFT Mint, or Token Stealth Launch 

You got the vision. 

You got the users. 

You got the die-hard support. 

Next… is that you offer them a vehicle to reach the big ballsy vision that you developed. 

Simple rule: 

In a build market (there is no such thing as a bear market), first launch the product, then the token. 

In a bull market, first launch the token, then the product. 

In any case, we recommend launching the token in silence. Don’t tell anyone about it, don’t hype it up. Launch it, and start building. Among a bunch of other things, this will avoid a big pump-and-dump that ruins the aesthetics of the chart. 

To incentivize people using your product, and you’re not sure about the tokenomics yet. Offer them a soulbound token instead. Even if they don’t make free money, they get connected and committed to the project as a holder. 

For build market NFT endeavors, make use of the Nouns DAO NFT Mint Model: 

Every day 1 mint that people can bid on. 

All the money goes to the treasure. 

Every 10th NFT goes to you. 

Shared responsibility. No FUD. No pump and dump. Just good. 

Stage #4: Grow Further With Apollo Juggernaut Method / Orbiting Influencers / Horizon Stacking 

The foundation is set. 

The community is happy. 

The word is spreading that something cool is happening in your community. 

People start noticing you. 

Volume is increasing. 

It’s good. 

Now’s the time to grow. 

Easy. 

Do more of what works. Hire collaboration managers to reach out to more projects for you, to scale the AJM. 

Set clear KPIs and weekly goals. 

1.000 new holders. 

20 new partnerships. 

$1.000 budget. 

Next. 

Help your current holders to spread the word for you. Turn them into what we call orbiting influencers. 

In exchange for a small share of tokens ($50 per week), the report, educate, and market around your project. You are building your own army of influencers. To track who’s really doing the work, make them submit the posts and turn them into a leaderboard. The best ones get paid the most. 

Last. 

While your big features are being developed, the community needs some quick dopamine. 

Ballsy vision is cool. But nobody wants to wait 2 years. 

Instead, give them smaller milestones until the big future is achieved. 

For example… 

• Low-effort features. 

• Mid and Large Partnerships. 

• Ui improvements. 

All while the big tech, the big utility, the big vision, is under development. 

From vision to 100MC. 

That’s it. 4 Stages for successfully launching an NFT or Token Project in Web3. 

Back to work. 

Good things are coming, 

T&A

By the way… If you want to implement the above together with is. We will open 1-2 spots for web3 with a big ballsy vision and tons of talent that we want to work 1:1 together with. If this is you, or you know somebody that fits this description. You can apply here »