The Loro Piana Effect

Or, as I call it, the flattery of being copied.

Small intro to Loro Piana.

Founded in 1924 by a humble Italian merchant, it quickly became one of the largest fabric traders in the world and was bought by LVMH for a whopping 2.6 billion dollars.

Loro Piana is famous for having the highest quality of cashmere, linen, and wool – and they’re not afraid to charge for it.

Pants: $900.

T-shirts: $500.

Caps: $600.