Kitties and Vikies

We don't live in the "attention economy" ...

But in the ATTENTION WAR.

Emperors used to risk millions of lives by trying to invade other territories to control people, minds, and resources.

We don't really need to do this kind of shit anymore

(some are trying ... doesn't work very well).

But companies, brands, products, M.V.Gs, influencers ...

Are all at war for the most scarce resource on the planet.

ATTENTION = MONEY

ATTENTION = POWER

The modern-day Napoleon is Viki Odintcova.

Russian. 29 years old. 5M Instagram Followers.