Building for the "Have-Nots"

“Quantity has a quality all its own.” - Joseph Stalin 

Yesterday, we talked about building for the “Have-Yachts.” Today, let’s talk about the bottom 80%. 

The basic idea… 

You have hundreds of millions of people who are dying to make $100 per month side income every month. (without paying tax) 

They are the ones that are still keeping crypto alive. 

They’re the ones that farm airdrops, they’re the ones that RT giveaways, they’re the ones that look for collab manager jobs. 

They are an immense, immeasurable force if they are on your side. 

Yesterday, we talked about the downsides… 

* Small margins. 

* High fraud risk. 

* You need a lot of volume. 

On the upside… 

* You can impact millions of lives in a very positive way. 

* No matter how small the impact that you have on their life, they will be truly grateful. 

* They are the ones that actually need and use crypto. 

What’s really trendy and will be even more trendy in the future is what I call “VC Ponzi Farming”. 

• You have 0 users 

• You make 5 Zealy and TaskOn campaigns 

• You now have 500.000 users 

• Now you pitch to VCs and raise funds 

• You raise funds because you have “users” 

Congrats. 

These platforms can get you MILLIONS of users. They have zero to no loyalty, and probably 90% of them are bots. 

But still…

The idea is the following… 

1. You build some tech for the have-nots. 

2. You use task2earn platforms to get millions of them. 

3. You hope that some of them stay. 

4. If enough of them stay, the social proof will attract more serious investors. 

A big opportunity that we see in the “have nots” space that none of these platforms are doing… 

Build truly great communities. Help a “have-not” user to learn about Web3, to grow, to make money without investing, and to give them a community in which they feel safe and at home. 

If you do that right… You will have an army of tens of thousands of soldiers that will support everything that you do. 

And you help millions of people along the way. Cool, right?

Good things are coming,

T&A