Branding Lessons From Bella Italia 

While I was racing down the autostrada on the east coast of Bella Puglia.

I couldn’t help but wonder…

Why does the mere thought of Italy give people such a warm and fuzzy feeling?

An overweight 65-year Italian grandma preparing pasta for you, waiters singing and serving limoncello, full-bodied red wine, the most impressive art collections the world has ever seen.

What a place, what a country, what a feeling of life.

It’s a huge and outrageously successful brand.

To nail down what that is first, let me quote the great Ben Settle:

“A brand isn’t a logo, identity or image, but anything that you do to attract and maintain customer and client relationships.”